According to a recent KPMG study, customers in the United States (US) are becoming increasingly aware of blockchain-based reward programs, and are actually seeking them out. KPMG is one of the top accounting firms in the country, and their surveys are often considered the most authentic representation of the US market. The study titled “Blockchain-enabled digital tokenization is poised to transform commerce” details the increasing adoption of blockchain-based and tokenized services across the country. The results of the study are clear: about sixty-three percent (63%) of respondents agreed that digital tokens are an easy and accessible payment method. More than
