As many in the industry know, the reality of the situation is, it's not the next feature that's going to make the difference. It's the core problem or the underlying need that a startup is solving that makes the difference. Talking about the core problems, sharing that narrative to gain support - yes, capital, but also community, developers and industry partners - is where thought leadership comes into play. This is how the blockchain industry starts to evolve.The post Thought leadership – why it’s the key to cryptocurrency marketing appeared first on Cointelligence.
