Ukrainian football team Dynamo Kyiv is launching its own fan token and digital market driven by blockchain technology.
According to Monday's announcement, the team has partnered with Moonwalk, a company specializing in creating digital economies for brands, to release a set of loyalty initiatives for their fans.
Fans of Dynamo Kyiv will be able to earn digital tokens for "social actions", such as playing predictive games or getting involved in the club on social networking sites. Tokens can then be issued as bonus points for access to drop goods, participation in VIP events or receiving a discount when buying goods at the stadium. Tokens will also enable fans to purchase digital collections at the Dynamo Kyiv marketplace.
Tokens will be integrated with the mobile application, thanks to which their owners will be able to use them both online and offline.
The football club claims that the partnership will help to alleviate some of the damage that the coronavirus pandemic has caused to the sports industry. As stadiums remain largely empty, more and more football clubs are looking for alternative sources of monetization.
