In its first major crypto sports sponsorship deal, the Australia Football League (AFL) has secured a partnership with Crypto.com to support its women's league (AFLW).
The deal is worth nearly $25 million over the next five years, a significant increase over the AFL's existing $18.5 million sponsorship deal with Toyota. Crypto.com is a Singapore-based cryptocurrency exchange that offers cryptocurrency-based digital wallets and debit cards.
The partnership will mark the first time Crypto.com has sponsored an Australian sports team. It will also be the first sponsorship of an elite women's sporting competition worldwide, a milestone that AFL chief customer officer and commercial director Kylie Rogers said she was "proud" to be a part of.
